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Dual Transformation: How to Reposition Today's Business While Creating the Future
by Scott D. Anthony
rating: 5.0 (2 reviews)


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<strong>Game-changing disruptions will likely unfold on your watch. Be ready.</strong>

In <em>Dual Transformation</em>, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. <em>Dual Transformation</em> shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.

That moment starts with the core dual transformation framework:
<li><strong>Transformation <span style="text-decoration: underline;">A</span>:</strong> Repositioning today&rsquo;s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.</li> <li><strong>Transformation <span style="text-decoration: underline;">B</span>:</strong> Creating a new growth engine, such as how Amazon became the world&rsquo;s largest provider of cloud computing services.</li> <li><strong><span style="text-decoration: underline;">C</span>apabilities link:</strong> Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the &ldquo;sucking sound of the core.&rdquo;

Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.

Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert&rsquo;s firsthand experience transforming his own media and publishing company, <em>Dual Transformation</em> will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it. </li>


Details:
rank: #57,652
price: $12.03
bound:
publisher: Harvard Business Review Press (April 18, 2017)
lang: English
asin:
isbn: 1633692485, 978-1633692480,
weight: 1 pounds (
filesize:




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